Home / In Real Life / Open Letter To Comcast
Dear Comcast,
Thanks for sending me all those great offers in the mail. Although I love shiny paper, please stop. The vast majority of the mailers I get from you are for deals that only apply to NEW customers. I am not a new customer. That bill you you also send me should be enough to tip you off.
At best, I throw your glossy adverts in the bin. Typically I do skim through them because the deals sound too sexy to ignore and I’m a big fan of heartbreak that is called Fine Print. You know what fine print is, right? It’s that little tiny-font paragraph that no one’s grandma can read without a magnifying glass. It always starts out with a sentence that sounds like “This offer applies to new residential customers only” or something like that.
You are wasting your money (which you don’t mind because you pass those expenses on to me) to tell me that you don’t care about your current customers and that you only concern yourself wooing people away from other services. I know you get discounts for mailing stuff out in bulk, but paper/printing costs + postage x a few million customers x thirty some adverts a year has to add up.
Oh but wait. Maybe you are sending me all those great offers that don’t apply to me because you think I will pass them on to friends. That idea might work, but there isn’t anything in it for me to do your footwork. No discount for me, no feel good moment, nothing…
Why not pretend you care and save money at the same time? It’s brilliant if you think about it. You annoy fewer customers and create less garbage and lower operating costs… All in one fell swoop. Considering sending all the New Residential Customer only deals out to existing customers is generating ZERO sales, it won’t hurt you to try.
Sincerely,
Existing Residential Customer
September 4th, 2009 at 9:59 am
Thanks for the feedback. I am sorry that the ads were sent to you. If you provide me with the phone number on the account, I will make sure that our lists are updated.
I know the ads that you received are probably intended for new customers, but I wanted to let you know that there are also promotions available for existing customers. If you are interested, I can reach out to my contacts and see what is available in your area.
Regards,
Mark Casem
Comcast Corp.
National Customer Operations
We_Can_Help@cable.comcast.com
September 4th, 2009 at 10:48 am
Thanks for the quick response Mark, but the point is not removing just me from that list. For their own sake, Comcast should be doing that work on their own. It should be pretty easy… Cross reference who your billing with who your shilling.